Inbound Marketing
The Best Way to Attract Qualified, Sales-Ready Leads
What We Can Do For You
We're on a mission to help companies, large and small, transform the way htey do business by mastering the complexitites of internet marketing.
Why
Quite simply, companies that get it right create a very real,
sustainable business advantage, effectively locking out their competition.
How
By using inbound marketing techniques to turn their websites into
lead generating machines.
Inbound leads cost 61% less per lead than traditional marketing methods
(source: HubSpot) and they're pre-qualified.
Which means you can focus on your strongest prospects to maximise your Return On Investment (ROI).
Intrigued
Why not connect with us! Or scroll down to read on...
Traditional Marketing has Lost Its Way
We're tired of being interrupted by advertising and spam...
Many companies often forget we are human. People don't want to be sold to. They want to connect with organisations that can help solve their problems. They want you to Understand, not Sell. Connect, not Coerce. Interact, not Interrupt. And if you don't give them what they want, they have the power to completely ignore you. However good you think your message is.
Say Hello to Inbound Marketing
Think of it as helping out your new best friend...
Inbound marketing is different. It's about creating multiple touchpoints where people can interact with you, your company and your brand. Touchpoints that help people get to know you, like you and trust you. And most importantly, want to do business with you.
Inbound marketing is less about selling and more about connecting. Marketing that educates, provides genuine value and helps to solve problems. Building strong, long-lasting relationships that competitors can only dream about.
Click here if you're ready to connect or Scroll Down to find out more...
The Inbound Marketing Process
Research by Google suggests it can take anything from 8 to 10 touchpoints before a potential new customer contacts you. But the good news is that we can automate many of the processes. So you can reach out and build valuable new customer relationships and still keep your business running.
There are 4 main stages to our Inbound Marketing Process:
- Attract - your website needs to get found, so we help you create remarkable content, optimise that content for search engines and share that content through social media, blogging and email marketing.
- Nurture - we identify the special interests of your target customers, monitor their various touchpoints and provide very specific, tailored offers that will resonate with them.
- Convert - by pre-qualifying your leads we ensure that your efforts are focused on your strongest prospects and we continue to nurture those that are not yet ready to buy.
- Analyse - with real-time analytics we track everything so we know what works, what doesn't work and over time create a finely tuned lead generating machine.
Our preferred marketing automation platform is HubSpot. They're backed by Google and Salesforce who together know a thing or two about online marketing and customer relationships! But HubSpot is not right for everyone so we also work with other platform providers when more suited to our clients' needs.
You can teach an old dog some new tricks!
Business Blogging
News that People can Use
Provide relevant, regular news and information that people find of value and you'll not only build the relationship with your customers, youl'll also become best friends with Google who will promote you in their search engine rankings.
Webinars
The World is Your Stage
Reach out to a global audience without leaving your desk. Webinars are the next best thing to being there. Automate the replays and they become 24/7 brand ambassadors that nurture your leads while you get on with closing sales.
Video
No Oscars Required
Business Video Works. Period. Nothing drives customer engagement like a well crafted video. Shoot it once, play it hundreds of times. A homepage video or an entire "top tips" series. Video gets you noticed. And Google loves it too.
Email Marketing
But Only if its Relevant
We're not talking spammy, desperate "buy my stuff" pitches here! Rather email that is tailored to the recipient based on their previous stated interests and where they are in the buying cycle. In short, email that people will want to receive.
Social Media
Don't Keep all this Great Content to Yourself
The key to a great social media strategy is having something of value to share. Create relevant, helpful content and people will want to receive it. More importantly, they'll want to share it with their colleagues and friends. And you become a Social Media Star! Think what that can do for your business...
Our Packages
Wherever you are on your Inbound Marketing Journey, we're here to help...
New To Inbound Marketing?
Let us guide you down the right path to Inbound Marketing Success
Let us guide you down the right path to Inbound Marketing Success
Make no mistake. Inbound Marketing isn't easy. And it isn't for everyone. That's why we recommend a Discovery Day for new clients. We'll spend a day with you to build an understanding of your business objectives, work on a tailored marketing strategy that's right for you and together agree the best way forward.
If inbound marketing is a good match for your business, we'll discuss whether HubSpot is the best automation platform for you and if not, recommend an alternative. We'll then help you outline your first inbound campaign so you can hit the ground running.
Our Discovery Day starts from £995 and is likely to be the best marketing investment you'll ever make in your business.
Existing HubSpot User?
We'll help you become Top Dog in your organisation
Whether you're a small business or a large corporate, we offer a variety of packages that will really help you get the most out of HubSpot and Inbound Marketing:
- Training - group classes and bespoke training to help you master inbound marketing and the HubSpot platform starting from £395.
- Content Creation - we'll help you create remarkable content that gets you noticed. Webinars, videos, blog posts and tailored emails on a one-off or monthly on-going basis with prices starting at just £295.
- Campaign Management - for when time simply isn't on your side we can manage your entire inbound campaign from start to finish over a 6-12 month period. Prices start from £1995/month for this highly individualised service.
Watch Our Latest Webinar
Transform Your Business with Inbound Marketing
Would you like to turn your website into a lead generating machine?
Why not watch our latest webinar and find out:
- The types of businesses best suited to Inbound Marketing
- The most important thing every website owner should be doing right now
- The 4 key stages of Inbound Marketing
- 5 great low-cost ways to drive traffic to your website
- How to nurture and pre-qualify sales leads automatically
- How to create a massive competitive advantage in your market
Are You Ready To Transform Your Business?
Let's CONNECT
follow us: